Housing Finance Bank In New Campaign Targeting High Net Worth Banking

By Our Reporter

Housing Finance Bank is running a new campaign targeting high net worth banking.

The campaign is dubbed ‘Pearl’

Under this campaign, Pearl customers are entitled to premium banking services designed to support busy customers.

According to the Bank’s Head of Diaspora and Net Worth Customers, Hellen Musubika, the service has quick turnaround time, dedicated relationship management, offers discount pricing on offers, has lifestyle and insurance benefits for easy, better and convenient banking.

This campaign comes at a time when the Bank is running ‘How To Make 2023 Your Year In 48 Hours’ campaign. Under this campaign, the Bank is offering up to Shs 350 million salary loans. This comes with a competitive rate of 17%, zero fees and 84 months repayment period. The facility is processed within 48 hours, with key requirements being a salary account with the Bank, an identity card, a loan application and an employment contract or an appointment letter.

Musubika says high net worth customers are entitled to the facility provided they meet the requirements.

Dorothy Namutebi (Manager, Work Place Banking) told listeners on the Webinar on Tuesday that the bank needs the support of partners to drum the message to the last person. To the employees in deed on a loan, Namutebi said “the decision starts now.”